Promoting the development and use of
marketing & business, social and opinion
research, being recognised forms of
scientific endeavour, as an important basis
for effective management decisions in
both public and private sectors.
To promote the development and use of marketing & business, social and opinion research, being recognised forms of scientific endeavour, as an important basis for effective management decisions in both public and private sectors alike.
To further the professional interests of members wherever they may reside and work.
